Why is Twitter important?

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Why is Twitter important?

Twitter now has over 335 million monthly active users, so you can see how some businesses are harnessing this to gain real results for their business. However, with all these users you may be wondering how your brand can stand out to be seen amongst such big numbers?


Many brands are creating and posting content up to 20 times per day, but, they never interact with other users, they just post out tweet after tweet – would this entice you to communicate with this brand?


More than likely the answer will be no and ultimately their power-tweeting and auto-scheduling bombardment will lead you to unfollow these particular businesses. The problem is they aren’t engaging with you as a person or as a business and therefore their messages are lost on you. It is important to look at other ways in which you can harness the power of Twitter and use it to build a quality audience, increase followers and engage with your customers.


Engagement and interaction are key elements to a good twitter strategy – yes, it takes time, however it may well lead to you having a direct conversation with an industry influencer, key customer or supplier which in turn could lead to a new level of social contact.


In this post we will discuss what Twitter engagement is, how you can use this to develop your twitter profile and how you can measure the success of it.

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